Contributor(s)

CSSS, Center for the Study of Sport in Society, SUNY - Cortland, University of Oregon, International Paralympic Committee

Notes

Research presentation PowerPoint

Keywords

Paralympic games, marketing analysis, brand equity

Subject Categories

Branding (Marketing), Sports for people with disabilities

Disciplines

Sports Sciences

Publisher

Northeastern University

Publication Date

7-2007

Rights Holder

Center for the Study of Sport in Society - Northeastern University

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