Contributor(s)
CSSS, Center for the Study of Sport in Society, SUNY - Cortland, University of Oregon, International Paralympic Committee
Keywords
Paralympic games, marketing analysis, brand equity
Subject Categories
Branding (Marketing), Sports for people with disabilities
Disciplines
Sports Sciences
Publisher
Northeastern University
Publication Date
7-2007
Rights Holder
Center for the Study of Sport in Society - Northeastern University
Permanent URL
Recommended Citation
Fay, Ted; Burton, Rick; and Grevemberg, David, "A marketing analysis of the 2000 Paralympic Games: are the components in place to build an emerging global brand?" (2007). CSSS Staff Presentations. Paper 2. http://hdl.handle.net/2047/d10009693
COinS
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Notes
Research presentation PowerPoint