CSSS, Center for the Study of Sport in Society, SUNY - Cortland, University of Oregon, International Paralympic Committee
Paralympic games, marketing analysis, brand equity
Branding (Marketing), Sports for people with disabilities
Center for the Study of Sport in Society - Northeastern University
Fay, Ted; Burton, Rick; and Grevemberg, David, "A marketing analysis of the 2000 Paralympic Games: are the components in place to build an emerging global brand?" (2007). CSSS Staff Presentations. Paper 2. http://hdl.handle.net/2047/d10009693
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