Keywords
institutional repository, digital repository, Google, Google Analytics, marketing, web metrics, statistics
Disciplines
Library and Information Science | Marketing
Publication Date
11-8-2010
Rights Information
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Rights Holder
Hillary Corbett
Permanent URL
http://hdl.handle.net/2047/d20000327
Recommended Citation
Corbett, Hillary, "Marketing your repository with the power of Google Analytics" (2010). Libraries' Staff Research and Publications. Paper 7. http://hdl.handle.net/2047/d20000327
COinS
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Notes
Presented at the SPARC IR meeting (Baltimore, Md.), November 8, 2010, and at the ACRL national meeting (Philadelphia, Penn.), March 31, 2011.