Contributor(s)
Maria Carpenter
Keywords
marketing
Subject Categories
Academic libraries
Publication Date
2006
Rights Holder
Northeastern University
Permanent URL
Recommended Citation
Warro, Edward A., "Building a marketing program 101: "if you build it they will come"" (2006). Libraries' Staff Research and Publications. Paper 1. http://hdl.handle.net/2047/d10000586
Notes
Marketing the library as part of fund raising